Common Questions for People Entering the IP Market
If not, can I establish rights myself?
The patent application process is generally a long and complex series of steps required to achieve granted or registered rights. Patents are almost invariably for improvements on previous technology and, provided that your idea presents a technical advance comprising one or more distinguishing technical features, you may be eligible to obtain valid and enforceable IP rights.
Trade marks are a vital part of establishing your brand within the business community. In order to stand out and create a distinctive company you need to first carefully select your trade mark name, ensuring it is unique and specific to your industry. If somebody is using your trade mark without permission, we recommend that you consult one of our attorneys to determine the best approach. Registering a trade mark is relatively cheap compared to retrospectively regaining lost territory occasioned by unauthorised use by another competitor.
To talk to the expert attorneys in all fields relating to intellectual property, contact David or Roger on +61 3 9800 3434